Marketing Communication Lead (Life Insurance) - Jakarta

Join Pengiklan Anonim, a leading player in the life insurance and pension funds industry, as our Marketing Communication Lead in Jakarta Raya. In this pivotal role, you will drive the development of a powerful brand presence through strategic marketing communication strategies. With a focus on digital and traditional channels, you'll create compelling campaigns that resonate with our target audience and enhance our market position.

As Pengiklan Anonim continues to grow, we are seeking a dynamic and experienced professional to lead our marketing communication efforts. This role offers a unique opportunity to work in a fast-paced, innovative environment where your ideas and strategies will directly impact our business growth.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing communication strategies to enhance brand awareness and customer engagement.
• Create and manage digital marketing campaigns across various platforms, including social media, email, and search engines.
• Collaborate with the sales and product teams to align marketing efforts with business objectives.
• Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
• Manage a team of marketing communication specialists, providing guidance and support.
• Stay updated with industry trends and best practices in marketing communication.
• Ensure all marketing materials comply with regulatory requirements and brand guidelines.
• Report on campaign performance and marketing metrics to senior management.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing communication, preferably in the financial services industry.
• Proven track record in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and Mailchimp.
• Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
• Strong leadership and team management skills.
• Professional certification in digital marketing (e.g., Google Ads Certified, HubSpot Inbound Certified) is a plus.
• Fluent in both written and spoken Indonesian and English.

🛠️ Keahlian

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